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David Quigley

David Quigley

Product Management, Digital Strategy, and Leadership

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Missionaries vs Mercenaries

by Davidupdated on August 4, 2020January 25, 2020

As a product leader do you want to have a team that is there for the paycheck or the product and the customers? Does the product team you lead consist of missionaries or mercenaries?

As Marty Cagan puts it: “Teams of missionaries are engaged, motivated, have a deep understanding of the business context, and tangible empathy for the customer. Teams of mercenaries feel no real sense of empowerment or accountability, no passion for the problem to be solved, and little real connection with the actual users and customers.” – https://svpg.com/missionaries-vs-mercenaries/

Great products are built by product teams made up of missionaries, and these teams are formed by strategic product leadership who can see the business value in these types of high-impact teams.

Product Leadership
Leadership Product Leadership Product Management Teams

David

A digital product strategy leader, I am passionate about mentoring and coaching product managers and forming high-performing, empowered teams that in turn build customer-centric digital products.

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