What do you believe is true about your product that you’re actively trying to prove right now?
Maybe it’s a new feature, a new subset of features, or even a whole new product, but you need to identify a hypothesis.
The power in calling it a hypothesis, is that it declares to everyone around you that while you’ve done some research and strategized to develop your idea, you’re humble enough to admit you need to test and prove that it is a good idea.
The power in calling it a hypothesis, is it doesn’t allow you to fool yourself into thinking you know everything.
The power of a hypothesis is that it drives us to learn.