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David Quigley

David Quigley

Product Management, Digital Strategy, and Leadership

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Product Discovery

Ignore your customers?

by Davidupdated on August 27, 2020September 2, 2020

Shouldn’t we always listen to our customers if we want to create great products? Yes and no. Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake. Clayton Christensen – The Innovator’s Dilemma Clayton Christensen goes on to outline the dilemma we face as product managers. …

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What is your product hypothesis?

by Davidupdated on August 19, 2020August 26, 2020
hypothesis

What do you believe is true about your product that you’re actively trying to prove right now? Maybe it’s a new feature, a new subset of features, or even a whole new product, but you need to identify a hypothesis. The power in calling it a hypothesis, is that it declares to everyone around you …

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