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Product Management, Digital Strategy, and Leadership

Distracted by shiny things?

by Davidupdated on February 20, 2021February 20, 2021

Several years ago a leader in the radio industry reminded me of how easily we get distracted by shiny new things.

He pointed out that having great radio shows and lucrative advertising deals was seen as so important for a radio station. The first drove listenership and the second drove profits. As a radio station manager, what could be more important?

But it doesn’t matter how great the radio show was if you forgot to pay the power bill for the transmitter. And it doesn’t matter how lucrative the advertising campaign was if you forgot to maintain your FCC radio license.

Especially as leaders, it’s easy to get distracted by shiny objects that promise new growth and large profits while ignoring those little details that keep the organization running.

As you start this week, take a moment to consider what shiny objects have distracted you and what boring things you keep avoiding.

Product Management

David

I'm a Product Management Leader with over 8 years’ experience creating and guiding product teams to build successful products.

I'm passionate about mentoring and coaching product managers and forming high-performing, empowered teams that in turn build customer-centric digital products.

I'm a Change Leader who drives business growth by leveraging strong analytical and product management skills while using Agile practices to deliver key product initiatives.

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