Often with the best intentions, we listen to our customers (internal and external). We create feedback forms, surveys, and more to ensure we’re listening.
Listening is so important to a great product, because as the product team you don’t have all of the answers.
Listening alone though isn’t enough. The input must be validated to ensure the customer will pay or give up something to solve the issue they’ve shared with you. Otherwise, you’ve just got a wishlist!
