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David Quigley

David Quigley

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Cannibalizing Your Product

by Davidupdated on August 4, 2020May 16, 2020

What would it look like to cannibalize your own business, your own product?

Clayton Christensen said it well when he wrote – “The fear of cannibalizing sales of existing products is often cited as a reason why established firms delay the introduction of new technologies.”

If we fail to disrupt ourselves, then we will allow another company to do it to us. An article I recently read pointed out these 3 great quotes from companies that failed to see coming disruption:

1876: “The telephone has too many shortcomings to be seriously considered as a means of communication.” — Western Union internal memo
1921: “The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” — Radio and TV pioneer David Sarnoff’s associates on radio technology
1977: “There is no reason for any individual to have a computer in his home.” — Ken Olson, founder and CEO of Digital Equipment Corporation (DEC)

https://bit.ly/2xgcT0z

What product in your company needs to be disrupted today?

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David

A digital product strategy leader, I am passionate about mentoring and coaching product managers and forming high-performing, empowered teams that in turn build customer-centric digital products.

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