I attended a talk several years ago by the CEO of a very successful software company, and afterward a current customer asked about a product enhancement. Most CEO’s would respond with something like, “It’s on our roadmap” or “That’s good feedback, we’ll take it under consideration.” Not this CEO! His response, “Our product is not …
Product Strategy
What are you invested in?
I’m in the process of selling my car, and making a 20-year old truck my dad gave me my primary vehicle. The car was paid off, reliable, comfortable, and I really enjoyed driving it. So why get rid of it? Because I realized I didn’t want to invest my money in it any longer. I’m …
Table stakes in product management?
I sometimes hear the phrase “table stakes” used to describe a feature. Basically a shorthand for a feature we can’t possibly leave out because the competitors have it, and the customer expects it. As a product manager, this assumption of “table stakes” is dangerous because it assumes knowledge of our customer’s needs and leads to …
Ignore your customers?
Shouldn’t we always listen to our customers if we want to create great products? Yes and no. Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake. Clayton Christensen – The Innovator’s Dilemma Clayton Christensen goes on to outline the dilemma we face as product managers. …
What is your product hypothesis?
What do you believe is true about your product that you’re actively trying to prove right now? Maybe it’s a new feature, a new subset of features, or even a whole new product, but you need to identify a hypothesis. The power in calling it a hypothesis, is that it declares to everyone around you …
Rework is Agile
Rework or change requests are the enemy to a project manager. But to the Agile Product Manager, they’re the result of learning. I don’t believe we are truly Agile if we only plan to build and release each feature once. To me that’s gambling. To be Agile, we must admit that we need to learn …
Defining your MVP
What exactly is an MVP for your product? Some see it as a way to avoid feature creep. Others as a way to phase out development. Still others will argue it’s a prototype or a mini finished product. I’ll leave the definitive answer to someone else, but one thing must be true. You need to …
Business and Technology
Was the iPod a successful product because it was the best MP3 player on the market in terms of specs and features? No, the iPod succeeded because it combined a great technology (iPod) with a great business model (iTunes). Being a great digital companies today means no longer treating software development as separate from the …
Cannibalizing Your Product
What would it look like to cannibalize your own business, your own product? Clayton Christensen said it well when he wrote – “The fear of cannibalizing sales of existing products is often cited as a reason why established firms delay the introduction of new technologies.” If we fail to disrupt ourselves, then we will allow …
Patterns
As we transition from a Waterfall to an Agile approach to planning and product management, there is fear that there will be no plan, no organization, and long term vision. In the book, A Pattern Language, Christopher Alexander captures well though how we can use patterns, starting small and growing bigger to create a town …